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    Established in 2011
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    Customer Case Studies
Scope of Services
Specializing in One-Stop Implementation Services for Injection Molding Factories!
About SIMBLER

About Simbler Intelligent one-stop solution for plastic technology

Ningbo Simbler Intelligent Machinery Manufacturing Co., Ltd. focuses on the full scenario planning of intelligent injection molding factories, with digital twins and green energy conservation as its core competitiveness, to create a full cycle service system integrating planning, design, implementation, and operation.
Adhering to the concept of "Three Trusts for Enterprise Establishment, Three Highs for Positioning, and Three News for Strong Industry", we empower production with high-tech, link value with advanced services, and set benchmarks with high-end image. We are committed to becoming the core promoter of intelligent upgrading in the injection molding industry, empowering every injection molding enterprise with intelligent manufacturing, achieving efficient, precise, and sustainable industrial development, and jointly building a new ecology in the industry.

Corporate Culture
  • Corporate Mission

  • Corporate Value

  • Corporate Vision

  • innovative concept

  • Management philosophy

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Ecological layout of industrial chain
  • Ningbo Zhe Li Lian Software Technology Co., Ltd
  • Wenzhou Simbler Intelligent Technology Co., Ltd
  • Guangdong Simbler Intelligent Technology Co., Ltd
  • Zhejiang Simbler Robot Technology Co., Ltd
  • Ningbo Simbler Intelligent Machinery Manufacturing Co., Ltd
  • Simbler(Ningbo) Intelligent Equipment Co., Ltd
  • Simbler Intelligent Technology (Thailand) Co., Ltd
Case Studies
Safeguarding the Entire Project Lifecycle
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Professional Team
Core Faculty and a Professional Team of 500+ Members
  • Chen Huojin
    Chen Huojin
    Chief Expert | Founder of Xinbai Le
    A cross-disciplinary practical expert who has transitioned from a military command platform to leading the way in global smart factories
    Combining the wisdom of military combat command with world-class manufacturing expertise, he has leveraged his unique cross-disciplinary background to delve deeply into the field of intelligent injection molding factory systems for two decades. Relying on his extensive experience, he has been deeply involved in the efficient delivery standards from blueprint to mass production. Later, he founded a technology company, transforming his experience into industry solutions and becoming a senior practitioner in promoting the digital transformation of the manufacturing industry.
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  • Jiang Xiang
    Jiang Xiang
    Project Director/Co-founder
    With a background in top-level design and implementation of advanced injection molding smart factories, coupled with experience from a foreign-listed enterprise in the intelligent system industry, and having served as the engineering project director of a technology company, I have long been deeply involved in the fields of injection molding planning and construction as well as injection molding process technology. I excel in the full-process and multi-disciplinary management of large industrial projects, and have accumulated rich practical experience, especially in new supporting projects in the optical and medical fields. Known for precise schedule control, rigorous cost management, and excellent delivery quality, I am committed to achieving efficient project implementation and maximizing customer value through refined construction management.
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  • Xie Lizheng
    Xie Lizheng
    Senior consultant
    With years of experience in large Taiwanese enterprises and over two decades of deep involvement in manufacturing production and operations, I have amassed a profound blend of technical background and management practice. I possess practical experience spanning the entire chain from factory preparation to lean operations, and especially excel in the field of injection molding, demonstrating comprehensive control capabilities from technical operation to strategic management. I have spearheaded the preparation of cross-regional factories both domestically and internationally, from scratch, and successfully led the implementation of digital transformation and lean production systems, contributing to a significant performance growth of 30%-50% for the enterprises. I am an injection molding expert who combines practical experience with strategic vision.
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  • Gu Bojun
    Gu Bojun
    Expert in practical smart manufacturing in the injection molding industry | Pioneer in implementing integrated software and hardware solutions
    With 22 years of deep experience in the field of injection molding since 2004, specializing in automation transformation and information-based MES system integration for injection molding factories, he is one of the few practical experts in the industry for the integrated implementation of both software and hardware in smart factories.
    Having personally experienced the entire cycle of the injection molding industry's transformation from traditional manufacturing to digitalization and intelligence, I have a deep understanding of the production pain points, management difficulties, and core process logic of injection molding enterprises. Adhering to pragmatism and prioritizing efficiency, I have built a digital production system for injection molding enterprises that integrates "equipment interconnection + data interoperability", incorporating AI intelligent applications to help enterprises achieve cost controllability, process transparency, efficiency improvement, and stable quality. This system continues to empower the high-quality development of China's injection molding industry.
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  • Bai Ning
    Bai Ning
    Senior factory planning expert
    With nearly 20 years of experience in manufacturing technology project management and system improvement, I have dedicated over 10 years to deepening my expertise in manufacturing process optimization and automation system integration. My experience spans multiple industries, including injection molding, electronics, home appliances, sheet metal, machining, panel furniture, and hazardous chemical treatment. I possess comprehensive capabilities in cross-domain technology integration and large-scale project implementation. I am particularly skilled at constructing systematic solutions in complex manufacturing scenarios and driving the entire closed-loop management from blueprint to production line.
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  • Yu Yuwen
    Yu Yuwen
    Automation integration expert
    With over ten years of deep experience in the field of industrial robots and injection molding peripheral automation, we possess profound industry experience and technical accumulation. Focusing on the core objectives of improving quality, increasing efficiency, reducing costs, and maintaining quality in injection molding production lines, we provide highly reliable automation equipment and one-stop delivery services for industries such as home appliances, automotive, 3C, medical, and packaging, helping injection molding manufacturing upgrade towards efficiency, intelligence, and flexibility.
    Specializing in the automation integration of injection molding, we offer comprehensive solutions covering robotic handling, insert embedding, sprue cutting, sorting and stacking, and full-plant connectivity. With a long-term commitment to the front line of injection molding production, we precisely address core pain points in the industry such as high labor costs, recruitment difficulties, low efficiency, unstable quality, high safety risks, and cumbersome post-process procedures. We empower enterprises with mature solutions and implementation capabilities for their smart manufacturing upgrades.
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Chen HuojinChen Huojin
Jiang XiangJiang Xiang
Xie LizhengXie Lizheng
Gu BojunGu Bojun
Bai NingBai Ning
Yu YuwenYu Yuwen
Our Clients
SIMBLER has successfully served over 2,000 domestic and international enterprises.
Honors and Qualifications
Backed by extensive industry experience and proven capabilities—a name you can trust.
ISO14001环境管理体系证书
ISO45001职业健康安全管理体系证书
QMS-中-CNAS
CE证书
CE证书
CE证书
CE证书
CE证书
CE证书
CE证书
2022217006147一种欧化干燥机用热风输送装置
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2023226247541_一种高效塑料干燥机
2023226932793_一种静音粉碎机
2023229382850_一种物料加工用高效气动料斗
2023225054999_一种粉碎机
混合机CE证书
Industrial Chiller
Strategic Partners
Choose SIMBLER—for a Hundred Times the Happiness.
  • Jinggong Intelligent
    Jinggong Intelligent
  • Gaosheng Consulting
    Gaosheng Consulting
  • Siemens
    Siemens
  • ABB
    ABB
  • Southern Pump Industry
    Southern Pump Industry
News & Updates
The latest corporate updates and more media news.
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